On a happy year 2009 note, I intend to start blogging. My name is Ramanujam and my hobbies are reading books, watching cricket and counselling people. I read lots of non-fiction books with books on leadership, management, self-help being the dominant ones. I like to read thrillers - Colin Forbes, Jeff Archer and David Baldacci being few of the favorites.
Starting this year I plan to blog and share the knowledge I have been picking reading many of the non-fiction books. As a start here goes my gist on Persuasion ...
Six Laws of Persuasion
#1 Reciprocity
· Make a favor and get future obligation
· People say YES when they are OBLIGATED
· Moment of “YES” and “No”
#2 Scarcity
· People want more of what they have less
· Present unique benefit that they stand to LOSE
· People are persuaded by scarcity of information
#3 Authority
· If an expert says it, it must be true
· Develop Trust, by presenting weakness before strength
#4 Consistency
· People say YES to people who are consistent
· Get Public Commitment
#5 Consensus
· People do what others usually do
#6 Liking
· People say YES top people they Like
· Similarities, Compliments, Cooperation
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